SHAPING THE FUTURE OF GEORGIAN RETAIL & E-COMMERCE
Our strategy drives sectoral transformation through three key pillars: Advocacy, Standardization, and Knowledge Sharing.
Strategic Vision
WHY STRATEGY MATTERS
Georgia's retail and e-commerce sector is undergoing rapid transformation. Digital adoption is accelerating, consumer expectations are evolving, and regulatory frameworks must adapt to new market realities. REA stands at the epicenter of this shift.
Retail & E-commerce contribution to GDP
Member companies across Georgia
Year-over-year e-commerce growth
Our Approach
THREE PILLARS OF CHANGE
ADVOCACY
Championing Fair Policy
Engage with government bodies on tax, trade, and digital commerce regulation. Ensure fair regulation and a level playing field.
KEY GOALS
- →Engage with government bodies on tax and trade regulation.
- →Advocate for policies that reduce barriers for emerging businesses.
- →Represent Georgian retail interests in international trade discussions.
- →Promote anti-monopoly and fair competition practices.
STANDARDIZATION
Raising Industry Standards
Establish voluntary quality benchmarks and harmonize Georgian retail standards with EU frameworks.
KEY GOALS
- →Establish voluntary quality benchmarks for online and offline retail.
- →Create certification programs for customer service excellence.
- →Develop data protection guidelines for e-commerce.
- →Harmonize Georgian retail standards with EU frameworks.
KNOWLEDGE
Empowering Through Insight
Facilitate knowledge sharing through conferences, research publications, and training programs.
KEY GOALS
- →Host quarterly industry conferences and meetups.
- →Publish annual State of Georgian Retail reports.
- →Provide specialized training on digital transformation.
- →Build a peer-to-peer learning network.
Roadmap
STRATEGIC TIMELINE
FOUNDATION & DIALOGUE
Establishment of REA. Initiating high-level negotiations with the government regarding e-commerce regulations and tax policies.
GROWTH & STANDARDS
Expanding membership to 100+ companies. Publishing the first industry standard guidelines.
DIGITAL TRANSFORMATION
Launching a nationwide digital readiness program for retailers.
REGIONAL LEADERSHIP
Positioning Georgia as a regional hub for digital trade.
BE PART OF THE CHANGE
Join the founding members who are shaping the rules, standards, and knowledge base that will define Georgian commerce for the next decade.
Apply for Membership